Loop developed and produced a strategic teaser campaign for artist Kaiwan Shaban's "Blue Orange" exhibition. The campaign consisted of five carefully crafted teaser videos, each highlighting one of the five key elements featured in the exhibition, building anticipation and intrigue among the target audience.
The campaign culminated with a revealing video that brought together all the exhibition elements, providing viewers with a comprehensive preview of Kaiwan Shaban's artistic vision. This sequential approach created sustained engagement and momentum leading up to the exhibition opening, effectively generating buzz within the art community and beyond.
This project showcased Loop's understanding of arts marketing and our ability to create compelling visual narratives that honor artistic work while driving audience engagement. The teaser campaign successfully built anticipation and positioned the Blue Orange exhibition as a must-see cultural event.
The campaign culminated with a revealing video that brought together all the exhibition elements, providing viewers with a comprehensive preview of Kaiwan Shaban's artistic vision. This sequential approach created sustained engagement and momentum leading up to the exhibition opening, effectively generating buzz within the art community and beyond.
This project showcased Loop's understanding of arts marketing and our ability to create compelling visual narratives that honor artistic work while driving audience engagement. The teaser campaign successfully built anticipation and positioned the Blue Orange exhibition as a must-see cultural event.
